Brandfon Honda has a question for enthusiasts in the Branford area. When you think of the Honda brand, what comes to mind? Now, some consumers might immediately point to the classic silver H, or the red-and-white logo, or even an individual new Honda vehicle. While all these entities certainly contribute to the brand, none of them can be used on their own to measure the automaker's brand success.
Confused? Brandfon Honda is merely saying that the health of a brand cannot be determined by the color of its webpages or the font of its logo or even the number of vehicles it produces. Rather it can be gauged by the reaction of consumers when they see or hear of such things. In other words, raving customers signal a healthy brand. Get it?
Honda sure does. In fact, Pollster Harris Interactive recently found Honda to be the healthiest non-luxury automotive brand of all. Through its annual EquiTrend study, the company takes a look at brand health across several industries by measuring standing with consumers and the general public. Honda not only took the number one spot in its segment this year, but built upon its own success and leapt forward two spots from 2011.
Essentially, the automaker's success in the EquiTrend Study means that when consumers catch a glimpse of the Honda logo or hear about a Honda model in the news, they think positive automotive thoughts. Building an overtly positive brand reputation, of course, translates to greater sales and consistent growth.
Mike Accavitti, Vice President of National Marketing Operations for American Honda, explains, "The combination of strong brand equity and a fresh line-up...will drive strong growth for us this year."1
For more engaging news surrounding the evolution of the Honda brand, we invite you to talk to one of our team members at Brandfon Honda, West Main Street Branford, CT 06405 anytime.
Source: 1http://www.foxcarolina.com/story/18873512/honda-named-brand-of-the-year-in-the-2012-harris-poll-equitrend-equity-study?clienttype=printable
