Here at Brandfon Honda we would like to give our Honda CR-V and Honda Civic fans and drivers in the New Haven and New Britain communities a round of applause. Honda recently earned several Polk Automotive Loyalty Awards in the compact car and compact SUV segments and we are all incredibly proud.
Once the calendar year ends, automakers and independent firms can compile data and determine how loyal their customers are. Polk is an independent firm that helps automakers, understand industry trends, build customer loyalty and give their clients a competitive advantage. Polk looks at state registrations, lease agreements and customer transactions to determine how many customers are coming back and repurchasing the same make, model or manufacturer. This is how Polk measures consumer loyalty.
"Honda's wins this year are a great example of their commitment to owner loyalty," said Brad Smith, director of Polk's Loyalty Management Practice. "Retaining customers in a competitive marketplace is extremely challenging and Honda's product offerings, combined with their customer engagement strategies have resulted in high rates of repurchase loyalty."1
Everyone on Brandfon Honda's sales team understands the importance of a great customer experience. That's why we strive to be approachable, friendly and helpful. We will work to ensure that the time you spend at our new and used Honda dealership is pleasant and pressure free.
If you have any questions about the loyalty of our customers or would just like to come in for a chat, please feel free to do so. We will take the time and work with you to find the perfect vehicle to suit your needs. Once you've settled on the right Honda vehicle you can also talk with our knowledgeable staff at our Honda finance center. We are located at 515 West Main Street in Branford, CT 06405.
Source:1http://www.hondanews.com/channels/corporate-headlines/releases/honda-captures-polk-automotive-loyalty-awards
