Brandfon Honda

Honda will unveil its top secret electric vehicle concept at the 2010 Los Angeles Auto Show, alongside a plug-in hybrid that showcases "the next-generation of Honda hybrid technology." Keynote presenters at the press conference will be Takanobu Ito, Honda Motor Co. Ltd. President and CEO, and John Mendel, American Honda Motor Co executive vice president.

Honda's EV and plug-in hybrid cars are scheduled to go on sale throughout Japan and the United States in 2012. Demonstration testing of these products will begin across those countries before the end of this year.

Honda CR-Z has also been rumored to be…

The new Honda Insight will be available sooner than previously announced, according to the New York Times. The gas-electric hybrid by Japan's auto maker will be available March 24, and comes with a starting price of $19,800 for its base model. The total price, after extra charges, will be $20,470, about $2,250 less than that of the competition.

In the Times article, executive vice president of American Honda Dick Collive said: "Insight is the most affordable new hybrid available in the U.S. In addition to making good environmental sense, hybrid technology is now entering a…